Principal Asset Management

Registered investment adviser · Des Moines, IA · CRD #109002

Form ADV data as of 2026-09-01

Regulatory assets

$427.71 billion

Total accounts

8,169

Employees

1,394

Disclosure events

Firm details

Website: https://www.linkedin.com/company/principal-asset-management
Telephone: 800-787-1621
SEC file number: 801-55959
Most recent Form ADV filing: 2026-05-28
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 2 disclosure questions answered Yes, covering 2 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Another regulator found a violation of investment-related regulations or statutes
Another regulator entered an order in connection with investment-related activity (past 10 years)

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$419.25 billion
Non-discretionary regulatory assets under management	$8.47 billion
Total regulatory assets under management	$427.71 billion
Discretionary accounts	8,162
Non-discretionary accounts	7
Total accounts	8,169
Regulatory assets under management attributable to non-U.S. persons	$22.54 billion

People

Total employees (excluding clerical)	1,394
Employees performing investment advisory functions (including research)	337
Employees who are registered representatives of a broker-dealer	285
Employees registered as investment adviser representatives with a state	124
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	12
Firms or persons who solicit advisory clients on the firm's behalf	1

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$95.07 billion
Clients for whom the firm has custody	10
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$15.82 billion
Clients for whom a related person has custody	26
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	Yes
Number of persons acting as qualified custodians for the firm's clients	3

How the firm is compensated

A percentage of assets under managementFixed fees (other than subscription fees)Performance-based feesOther

Advisory services offered

Portfolio management for individuals and/or small businessesPortfolio management for investment companiesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)Educational seminars/workshopsOther

Other business activities

Commodity pool operator or commodity trading advisor

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerOther investment adviser (including financial planners)Commodity pool operator or commodity trading advisorBanking or thrift institutionTrust companyInsurance company or agencySponsor or syndicator of limited partnershipsSponsor, general partner, or managing member of pooled investment vehicles

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys securities from or sells securities to advisory clients (principal transactions)
Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Executes agency cross transactions involving advisory client securities
Recommends securities for which it serves as underwriter or general partner
Recommends securities in which it has another sales interest
Brokers or dealers selected under 8.C.(3) are related persons
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons
Receives soft dollar benefits
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients
Receives compensation from others for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	6,014	$2.11 billion
High net worth individuals	315	$969.7 million
Banking or thrift institutions	37	$8.50 billion
Investment companies	101	$150.65 billion
Pooled investment vehicles (other than investment companies and BDCs)	29	$39.99 billion
Pension and profit sharing plans (not the participants or government plans)	578	$41.04 billion
Charitable organizations	30	$2.04 billion
State or municipal government entities (including government pension plans)	78	$5.54 billion
Insurance companies	60	$145.34 billion
Sovereign wealth funds and foreign official institutions	12	$14.28 billion
Corporations or other businesses not listed above	951	$17.26 billion