Thrive Capital Management, LLC
Registered investment adviser · Fort Washington, PA · CRD #281347
Form ADV data as of 2026-09-01Regulatory assets
$656.7 million
Total accounts
2,240
Employees
26
Disclosure events
2
Firm details
- Website: http://www.thrivefinancialservices.com
- Telephone: 800-516-5861
- SEC file number: 801-119936
- Most recent Form ADV filing: 2026-06-26
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm reports 2 disclosure questions answered Yes, covering 2 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.
- Another regulator entered an order in connection with investment-related activity (past 10 years)
- Another regulator denied, suspended, or revoked a registration or restricted activity
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $656.7 million |
| Non-discretionary regulatory assets under management | $0 |
| Total regulatory assets under management | $656.7 million |
| Discretionary accounts | 2,240 |
| Non-discretionary accounts | 0 |
| Total accounts | 2,240 |
| Regulatory assets under management attributable to non-U.S. persons | $0 |
People
| Total employees (excluding clerical) | 26 |
| Employees performing investment advisory functions (including research) | 13 |
| Employees who are registered representatives of a broker-dealer | 0 |
| Employees registered as investment adviser representatives with a state | 13 |
| Employees registered as IARs for another investment adviser | 0 |
| Employees who are licensed insurance agents | 16 |
| Firms or persons who solicit advisory clients on the firm's behalf | 0 |
Custody
| Has custody of client cash or bank accounts | No |
| Has custody of client securities | No |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
How the firm is compensated
Advisory services offered
Other business activities
Affiliated related persons
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
- Provides employee compensation specifically for obtaining clients
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 584 | $218.3 million |
| High net worth individuals | 199 | $435.3 million |
| Corporations or other businesses not listed above | 3 | $3.1 million |