| 1492 Capital Management, LLC | Milwaukee | $274.6 million | 0 |
| 1834 Investment Advisors Co. | Milwaukee | $2.20 billion | 0 |
| 401k Investment Professionals | Waunakee | $311.0 million | 0 |
| Advisors Management Group Inc | La Crosse | $819.6 million | 0 |
| Affiliated Financial Advisors Inc | Milwaukee | $541.5 million | 0 |
| Alpha Investment Consulting Group, LLC | Milwaukee | $713.6 million | 0 |
| American Investment Advisors Inc | Madison | $137.9 million | 0 |
| Annex Wealth Management, LLC | Brookfield | $8.05 billion | 0 |
| Anthony Capital Management, LLC | De Pere | $37.9 million | 0 |
| Arcataur Capital Management LLC | Milwaukee | $469.5 million | 0 |
| Artisan Partners Limited Partnership | Milwaukee | $183.62 billion | 0 |
| Associated Investment Services, Inc. | Green Bay | $1.17 billion | 2 |
| Atlatl Advisers | Madison | $392.7 million | 0 |
| Avaii Wealth Management, LLC | Appleton | $602.8 million | 0 |
| Baird Capital Management Company, LLC | Milwaukee | $737.9 million | 5 |
| Baird Principal Group Management Company I, LLC | Milwaukee | $22.4 million | 5 |
| Baird Principal Group Management Company Ii, LLC | Milwaukee | $81.7 million | 5 |
| Baird Principal Group Management Company, LLC | Milwaukee | $83.7 million | 5 |
| Baird Venture Partners Management Company Iii, LLC | Milwaukee | $1.3 million | 5 |
| Baird Venture Partners Management Company Iv, LLC | Milwaukee | $252.1 million | 5 |
| Baird Venture Partners Management Company V, LLC | Milwaukee | $195.2 million | 5 |
| Baker Tilly Wealth Management, LLC | Madison | $5.19 billion | 0 |
| Beadell a D Investment Counsel Inc | Mequon | $250.0 million | 0 |
| Bernicke Wealth Management | Altoona | $887.4 million | 0 |
| Bkm Wealth Management | Brookfield | $651.8 million | 0 |
| Black Maple Capital Management LP | Milwaukee | $352.9 million | 0 |
| Blackhawk Capital Partners, LLC | Thiensville | $452.0 million | 0 |
| Boardwalk Financial Strategies LLC | Hartland | $197.6 million | 0 |
| Breakthru Advisory Services, LLC | Muskego | $125.7 million | 0 |
| Broadview Financial Management, LLC | Wauwatosa | $699.2 million | 0 |
| Brook Capital | Brookfield | $283.3 million | 0 |
| Buska Wealth Management, LLC | Wausau | $538.7 million | 0 |
| Calculated Wealth | Madison | $200.8 million | 0 |
| Campbell Newman Asset Management Inc | Milwaukee | $1.44 billion | 0 |
| Canopy Wealth Management | Middleton | $1.15 billion | 0 |
| Capital Innovations, LLC | Waukesha | $806.7 million | 0 |
| Capital Investment Services of America Inc | Milwaukee | $1.31 billion | 0 |
| Capital Wealth Advisors, Ltd. | West Bend | $126.1 million | 0 |
| Central Wealth Management LLC | Madison | $136.8 million | 0 |
| Charter Capital Management, Inc | Brookfield | $462.2 million | 0 |
| Clf Asset Management, Inc. | Madison | $146.9 million | 0 |
| Client First Investment Management LLC | West Bend | $271.9 million | 0 |
| Cmg Wealth Advisors LLC | Madison | $138.4 million | 0 |
| Coast Advisory LLC | East Troy | $122.5 million | 0 |
| Collar Capital Management, LLC | Appleton | $176.3 million | 0 |
| Conceptual Financial Advisors, LLC | Appleton | $189.9 million | 0 |
| Coordinated Capital Securities, Inc. | Fort Atkinson | $136.8 million | 3 |
| Copper Harbor Investment Advisors, LLC | Appleton | $805.0 million | 0 |
| Cornerstone Financial Group | Appleton | $220.2 million | 0 |
| Cushing Capital Partners, LLC | Delafield | $274.7 million | 0 |
| Cwp Private Wealth Management | West Bend | $276.1 million | 1 |
| Dana Investment Advisors Inc | Waukesha | $6.08 billion | 0 |
| Denali Wealth Management, Inc. | Mequon | $226.1 million | 0 |
| Diversified Management Inc | Milwaukee | $1.87 billion | 0 |
| Drake & Associates, LLC | Waukesha | $607.3 million | 0 |
| Ecio, Inc. | Madison | $395.6 million | 0 |
| Elite Wealth Management, Inc. | Plover | $161.4 million | 0 |
| Ellenbecker Investment Group | Waukesha | $2.06 billion | 0 |
| Endowment Wealth Management, Inc. | Appleton | $609.2 million | 0 |
| Enrich Financial Partners LLC | Madison | $556.8 million | 0 |
| Entasis Asset Management LLC | Brookfield | $197.9 million | 0 |
| Envision Financial LLC | Brookfield | $352.9 million | 0 |
| ETF Model Solutions, LLC | Appleton | $18.1 million | 0 |
| Evexia Wealth, LLC | Stevens Point | $386.1 million | 0 |
| Fiduciary Financial Planning Network | Onalaska | $175.7 million | 0 |
| Fiduciary Management, Inc. | Milwaukee | $11.36 billion | 0 |
| Financial Service Group Inc | Mount Pleasant | $215.0 million | 0 |
| Financial Strategies, Inc. | Brookfield | $149.8 million | 0 |
| Form Wealth Advisors, LLC | Lake Geneva | $1.06 billion | 0 |
| Fortress Planning Group | Pewaukee | $345.3 million | 0 |
| Francis LLC | Brookfield | $0 | 0 |
| Friedlander & Co Inc | Milwaukee | $564.8 million | 0 |
| Gateway Wealth Partners, LLC | Appleton | $2.28 billion | 0 |
| Geneva Capital Management LLC | Milwaukee | $5.60 billion | 0 |
| Geneva Partners, LLC | Lake Geneva | $423.6 million | 0 |
| Global Value Investment Corporation | Milwaukee | $225.6 million | 0 |
| Global View Capital Management LLC | Waukesha | $775.2 million | 0 |
| Goldstein Advisors, LLC | Madison | $1.08 billion | 0 |
| Googins Advisors, Inc. | Middleton | $501.0 million | 0 |
| Granite Financial Group | Brookfield | $186.2 million | 0 |
| H. C. Denison Co. | Sheboygan | $310.0 million | 1 |
| Hammes Realty Advisors, LLC | Milwaukee | $2.02 billion | 0 |
| Harbour Investments, Inc. | Madison | $9.60 billion | 4 |
| Heartland Advisors, Inc. | Milwaukee | $1.92 billion | 3 |
| Heck Capital Advisors, LLC | Rhinelander | $11.31 billion | 0 |
| Hoff Private Wealth | Wausau | $177.5 million | 0 |
| Iag Wealth Partners, LLC | Waukesha | $1.87 billion | 0 |
| Intrinsic Investors LLC | Wauwatosa | $129.4 million | 0 |
| Iron Horse Asset Management LLC | Neenah | $0 | 0 |
| Isectors, LLC | Appleton | $0 | 0 |
| Isthmus Partners, LLC | Madison | $1.44 billion | 0 |
| Jacobson & Schmitt Advisors, LLC | Middleton | $676.4 million | 0 |
| Jansen Wealth Management LLC | Altoona | $132.3 million | 0 |
| John F Suby Wealth Management LLC | Madison | $464.9 million | 0 |
| Johnson Wealth Inc. | Milwaukee | $10.35 billion | 0 |
| Jordan Financial Life Planning | Kenosha | $107.1 million | 0 |
| Kcd Financial, Inc. | Green Bay | $202.1 million | 4 |
| Kellogg Asset Management, LLC | Green Bay | $2.86 billion | 0 |
| Kerberrose Wealth Management, LLC | Shawano | $1.16 billion | 0 |
| Klcm Advisors, Inc. | Milwaukee | $1.88 billion | 0 |
| Kom Wealth Management Group, LLC | Appleton | $407.8 million | 0 |
| Kult Wealth Management Group, LLC | Brookfield | $135.1 million | 0 |
| Landaas & Company | Milwaukee | $1.93 billion | 4 |
| Lasalle Investment Advisors, Inc. | Pewaukee | $133.6 million | 0 |
| Leach, Bickmore & Weiss Wealth Management, LLC | Madison | $115.3 million | 0 |
| Leverty Financial Group, LLC | Hudson | $676.8 million | 0 |
| Liberty Financial Group, Inc. | Elm Grove | $194.3 million | 0 |
| Macco Financial Group, Inc. | Green Bay | $277.8 million | 0 |
| Madison Asset Management | Madison | $4.86 billion | 0 |
| Madison Investment Advisors, LLC | Madison | $13.84 billion | 0 |
| Madison Partners | Madison | $1.30 billion | 0 |
| Marietta Investment Partners, LLC | Milwaukee | $683.7 million | 0 |
| Mason Street Advisors, LLC | Milwaukee | $39.08 billion | 5 |
| Mason Wells, Inc. | Milwaukee | $1.42 billion | 0 |
| Mbe Wealth Management, LLC | Tomah | $977.1 million | 0 |
| Mcglone Suttner Wealth Management, Inc. | Appleton | $1.01 billion | 0 |
| Mckinley Money, LLC | Eau-claire | $163.7 million | 0 |
| Mendota Financial Group, LLC | Madison | $254.2 million | 0 |
| Midwest Professional Planners, Ltd. | Wausau | $649.3 million | 0 |
| Milborn Advisors, Ltd | Milwaukee | $107.7 million | 0 |
| Milestone Investment Advisors, LLC | Middleton | $877.6 million | 0 |
| Mlg Fund Manager LLC | Brookfield | $143.6 million | 0 |
| Morgan Dempsey Capital Management LLC | Milwaukee | $252.3 million | 0 |
| Morgan-aly Wealth Management, LLC | Waukesha | $105.3 million | 0 |
| Mueller Wealth | Mishicot | $148.1 million | 0 |
| N.E.W. Advisory Services, LLC | De Pere | $1.60 billion | 0 |
| National Investment Services of America, LLC | Milwaukee | $16.25 billion | 0 |
| Neuenschwander Asset Management, LLC | Mcfarland | $173.5 million | 0 |
| Nicholas Co Inc | Milwaukee | $6.08 billion | 0 |
| Nicolet Wealth Management | Green Bay | $4.29 billion | 0 |
| North Star Asset Management Inc | Neenah | $3.35 billion | 0 |
| Northwestern Mutual Investment Management Company, LLC | Milwaukee | $323.08 billion | 5 |
| Northwestern Mutual Investment Services,llc | Milwaukee | $0 | 6 |
| Oarsman Capital, Inc | Milwaukee | $1.17 billion | 0 |
| Omni Financial LLC | Madison | $116.9 million | 0 |
| Operose Advisors LLC | Milwaukee | $2.04 billion | 0 |
| Orgel Wealth Management, LLC | Altoona | $9.55 billion | 0 |
| Packerland Brokerage Services, Inc. | Green Bay | $1.36 billion | 8 |
| Paladin Partners | Hartland | $198.5 million | 0 |
| Park Capital Management, LLC | Madison | $868.0 million | 0 |
| Pavlic Investment Advisors, Inc. | Delafield | $108.8 million | 0 |
| Pjs Investment Management | Cedarburg | $852.0 million | 0 |
| Plus Group Wealth Advisors, LLC | Belgium | $158.9 million | 0 |
| Poehling Capital Management, Inc. | Madison | $591.3 million | 0 |
| Portfolio Design Services, LLC | River Falls | $149.7 million | 0 |
| Professional Financial Management, Inc. | Appleton | $115.5 million | 0 |
| Provident Trust Company | Waukesha | $6.86 billion | 0 |
| Reinhart Partners, LLC | Mequon | $2.47 billion | 0 |
| Resonant Capital Advisors, LLC | Madison | $2.96 billion | 0 |
| Retirement Income Strategies, LLC | Evansville | $159.0 million | 0 |
| Retirement Wealth Solutions LLC | Marshfield | $227.0 million | 0 |
| Review Services Inc | Brookfield | $227.4 million | 0 |
| Richardson Capital Management, LLC | Menomonee Falls | $582.2 million | 0 |
| Richmond Investment Services LLC | Mequon | $453.2 million | 0 |
| River1 Asset Management LLC | Milwaukee | $107.8 million | 0 |
| Riverwater Partners LLC | Milwaukee | $660.9 million | 0 |
| Robert W. Baird & Co. Incorporated | Milwaukee | $394.07 billion | 8 |
| Rosemeyer Management Group | Platteville | $914.0 million | 0 |
| Schamberger, Greylak & Utterback Wealth Management, LLC | La Crosse | $236.4 million | 0 |
| Schaper Benz & Wise Investment Counsel Inc | Neenah | $1.76 billion | 0 |
| Sentinel Advisory Group, LLC | Middleton | $320.8 million | 0 |
| Sentry Investment Management, L.L.C. | Stevens Point | $1.43 billion | 0 |
| Shakespeare Wealth Management, LLC | Pewaukee | $641.9 million | 0 |
| Significance Capital Management LLC | Milwaukee | $3.8 million | 0 |
| Sims Capital Management LLC | Milwaukee | $56.4 million | 0 |
| Skylands Capital, LLC | Milwaukee | $746.5 million | 0 |
| Spectrum Investment Advisors, Inc. | Mequon | $1.06 billion | 0 |
| Sterling Capital Management Inc | Brookfield | $296.9 million | 0 |
| Stonehaven Wealth & Tax Solutions | Appleton | $168.2 million | 0 |
| Sugar Maple Asset Management, LLC | Sister Bay | $291.5 million | 0 |
| Sullivan Investment Management LLC | Wisconsin Rapids | $111.8 million | 0 |
| Sumnicht & Associates, LLC | Appleton | $107.9 million | 0 |
| Sycamore Investment Consulting Services, LLC | Madison | $159.6 million | 0 |
| T. Anton Investment House, Inc. | Madison | $366.6 million | 0 |
| The Kieckhefer Group | Mequon | $240.8 million | 0 |
| The Milwaukee Company | Thiensville | $1.35 billion | 0 |
| The Milwealth Group, LLC | Milwaukee | $496.9 million | 0 |
| Thompson Investment Management, Inc. | Madison | $3.08 billion | 0 |
| Tidal Investments LLC | Milwaukee | $45.83 billion | 0 |
| Titletown Wealth Management, LLC | Green Bay | $150.3 million | 0 |
| Transcend Advisor Group, LLC | Milwaukee | $253.2 million | 0 |
| Trustage Investment Management | Madison | $39.46 billion | 2 |
| Uncommon Cents Investing | Janesville | $519.6 million | 0 |
| Uniplan Investment Counsel, Inc. | Milwaukee | $330.5 million | 0 |
| Valley Wealth Management | Oshkosh | $111.5 million | 0 |
| Verus Wealth Management | De Pere | $143.1 million | 0 |
| Vestura, LLC | Hobart | $336.7 million | 0 |
| Walkner Condon Financial Advisors LLC | Verona | $1.03 billion | 0 |
| Walleye Partners LLC | Madison | $276.7 million | 0 |
| Wea Financial Advisors, Inc. | Madison | $507.8 million | 0 |
| Winch Financial | Appleton | $580.2 million | 0 |
| Windward Wealth Strategies, Inc. | Oshkosh | $251.2 million | 0 |
| Wisconsin Capital Management, LLC | Madison | $293.6 million | 2 |
| Wisconsin Wealth Advisors, LLC | Sun Prairie | $157.6 million | 0 |
| Yahara Wealth Management LLC | Madison | $112.0 million | 0 |